The Art of Blogging

For my last post I would like to say thank you Professor Schoenberg because this will probably not be my last post.  I am sure that this was your goal all along.

For my writing for public relations course I was required to complete 13 blog posts, and during the process of writing these posts I have discovered that there is a lot more to blogging than I thought.  Here are a few things that I’ve noticed about blogging:

1. It’s therapeutic.

Blogging is like talking to yourself, only better.  You have time to sit down and type out your thoughts.  While writing you have a chance to think about issues or topics more deeply and then express your thoughts more clearly, and be as articulate as you can.  You really have more time to think things through.  I wish I had that capacity when speaking in real time (It would stop me from saying things I shouldn’t).

2. You can make it what you want.

Take this list for example.  In a blog you can write lists, sonnets, or even one-liners (I don’t know if that would constitute a good blog per say, but I’ve definitely seen it happen).  There aren’t very many rules to your writing except those you make for yourself.  You’re definitely allowed to get as creative as you would like.

3. It lets you practice your writing skills.

And explore new writing styles.  For instance, a conversational writing style is rarely encouraged in college classrooms, but that doesn’t mean it’s not important.  I think it’s good to learn how to write how you speak, because in the long run it may even help you speak more eloquently, because again, you have a chance to sit down and really think about what you’re saying.  Along with that, I think it’s a good idea to practice good writing when keeping a blog, and I’m not just doing that because I’m earning a grade on these, but because there is a possibility that other people will actually read my blogs.

4.  It sparks conversations.

When I was first told that we were to keep a blog for my public relations class I was a bit skeptical.  A blog?  Why?  It’s not like anybody is actually going to read it, but the reality is that people do.  Whether they randomly land on your page or they are actively exploring a specific topic, chances are that random people from all over the world will read  your stuff.  I haven’t been blogging all that long, but I’ve already received responses from people that have stimulated my brain and really made me think.

In conclusion I would like to say that I am really glad that we were given this assignment.  I’ve enjoyed blogging more than I anticipated.  I am going through a time where I am trying to figure out if public relations is really what I want to do and it has been great to explore different topics within the public relations industry or in some cases familiarize myself with smart tools for public relations professionals.

Public relations is an industry based on good communication, and it’s no surprise that PR professionals are taking up blogging.  It’s a way to easily connect and communicate with other people, and build new skills that will help one become an even better communicator.

Gen Yers have a chance!

Recently I have been hard at work on a marketing project for my internet marketing course.  We were having a discussion one day in class when we came to the realization that my generation does not have an icon.  It’s true.  Generations before us have had Bob Marley, Elvis, The Beetles, but we all don’t even like the same music so the chances of finding a common icon will be nearly impossible.  Good thing my marketing professor is set on changing that because for my final marketing project my group and I are in charge of creating a website that will bring my generation together in the hopes of finding a common icon.  As I compile research for this project I am coming across a few realizations of my own.  The best one so far; I think Gen Yers will make great public relations professionals.

First off, social media is taking over.  That’s why I am taking that marketing class as well as the PR class that has me writing these blogs, so that I can learn how to take advantage of the online tools around me and become more marketable.  With that, I am learning exactly how to use social media to create campaigns that work.  Social media doesn’t work for everyone and I am glad that I am getting that lesson now.

Social media includes tools like Facebook, Twitter, YouTube, etc. and my generation spends the majority of their time on these sites, which means that when I get out there and are asked to create a social media public relations campaign that generates results, I will be more than ready.  I have grown up with these tools and know them inside and out.

Secondly, I know I was asked to keep this blog for a couple reasons.  More importantly, so that I can improve my writing skills, have a portfolio-like space, and learn the ins and outs of wordpress.com, a tool that many PR professionals at large organizations are taking up.

Public relations professionals blog.  It’s part of keeping up with the social media trend, and now I feel more ready.  Today, I am spending my time online creating and learning from a social media site instead of stalking somebody on Facebook.

I found an interesting video on Gen Yers for your entertainment.  Check it out below.