Resume

ELSIE AYALA

ayala.elsie@gmail.com

EDUCATION

Loyola University Chicago,  May 2010

B.A. Advertising and Public Relations, dual minors in Marketing and Visual Communication

  • Senior Capstone: designed an integrated marketing communications plan targeting affluent Hispanics in fashion & lifestyle category
  • Study Abroad Experience: John Felice Rome Center, Fall 2008

EXPERIENCE

Critical Mass, Digital Marketing Agency, Chicago, IL

Content Analyst, November 2012-Present

  • Provide content recommendations through page tables and content decks
  • Integrate a content hierarchy on website redesign project for Nissan Commercial Vehicles
  • Work closely with UX architects to integrate a content strategy in digital marketing work
  • Compile decks demonstrating social media best practices and examples
  • Perform social and content audits and help develop social media strategies

Orkin Pest Control, Sales Center, Waukegan, IL

Inside Sales, February 2006-Present

  • Develop interpersonal and customer relationship management skills
  • Integrate a hard sell method for Orkin services and maintain leads
  • Communicate features and benefits effectively to prospective clients and actively work on close rate
  • Promote Orkin brand and experience, and strengthen positive company reputation
  • Started over $110,000 in business in June 2010, and became highest seller in July 2010 selling over $101,000
  • Consistently ranked in top three among sales team of 15 for 2011-2012 season

Skirt Fashion PR, Chicago, IL

Assistant, June 2011-October 2011

  • Wrote successful press releases, media pitches and fact sheets
  • Helped plan and execute client events & store openings, and provided support on-site
  • Contacted and secured celebrities (Blue October, Deerhunter etc.) at significant client press events
  • Handled multiple projects from start to finish, including contests, celebrity & blogger outreach

Edelman Public Relations, Chicago, IL

Multicultural Media Intern, January 2010-May 2010

  • Put together weekly multicultural newsletter with industry research and updates
  • Prepared and presented research reports for new business pitches and product launches
  • Compiled media lists and prepared mock ups for media placements
  • Called media outlets to retrieve editorial content

The San Jose Group, Hispanic Advertising Agency, Chicago, IL

Account Services Junior Executive, August 2009-November 2009

  • Designed and produced competitor analysis monthly newsletter and presented work regularly
  • Generated and presented creative social media ideas for primary clients
  • Helped develop work orders, purchase orders, estimates, timelines and expense reports on Advantage
  • Wrote copy and Spanish back translations for client websites and internal documents

WGN-TV/The CW, Chicago, IL

Creative Services Intern, March 2009-May 2009

  • Drafted press releases, on-air promotional copy, promotional pitches, and charity letters
  • Assisted in Newsroom, clipped news coverage for website
  • Updated and distributed The CW text alerts weekly
  • Participated in event planning and provided support on site at America’s Next Top Model casting call

Ruder Finn Public Relations, Chicago, IL

Summer Intern, May 2008-July 2008

  • Headed research project for client looking to raise brand awareness, interest, and sales
  • Maintained media lists up to date using Cision, and monitored media on a daily basis
  • Updated award and speaking databases for various clients
  • Prepared and delivered press kits and other media materials at trade shows

ACTIVITIES

Advertising Club

Vice President/Co-Founder, November 2007-Present

  • Develop and execute advertising campaigns for Azteca, Double Door, and others seeking to increase earnings
  • Design creative promotional materials for clients using the Adobe Creative Suite
  • Create and implement strategies to attract prospective clients and members

Lambda Pi Eta Communications Honor Society

Vice President, August 2006-May 2009

  • Assisted president in directing organization meetings and events with over 30 members
  • Organized and promoted events and speakers that encouraged social justice, ethics, and leadership
  • Implemented workshops to help foster growth and experience in the field of communication
  • Arranged mixers, panels, and meetings to market the new School of Communication and its resources

SKILLS

Computer: Mac, Excel, Forrester, Prezie, Adobe InDesign, Photoshop, Illustrator, Cision, Factiva

Language: Fluent in Spanish (spoken and written), Introductory Italian

Don’t hesitate to get in touch for a hard copy of my resume.

Advertisements
%d bloggers like this: